Savvy marketers are looking internally to turn their employees into their brand’s best advocates on social media, and for good reason. Employee advocates can improve your brand’s marketing in a number of different ways. More often than not, the collective number of social media connections of all your employees will outperform that of your branded channels. In addition, content shared by employees will also generate on average 8x more engagement than a post on a branded channel, further enhancing your brand’s visibility.
To harness the power of employee advocacy, companies must have the right people participating. Without them, you will not be setting yourself up for success. Unshared or poor performing content and low adoption rates are typically the symptoms of not getting the right employees on board.
Time and time again, marketers are asking, who should be involved? What skills do they need? And how can we align employees from different departments? And the truth is, the best employee advocates may be right under your nose. There are three distinct ways to find potential employees to start an employee advocacy program. They include your most socially active employees, interested employees, and customer-facing employees.
To learn more about finding the right employees to join your advocacy program, sign up for our next webinar, Build A Dream Team for Employee Advocacy. We’ll have Susan Emerick, Principal & Founder of Brand Rising and PostBeyond’s Daniel Ku, explain what it takes to build a high-performing team for employee advocacy.
Join this live webinar to learn:
- How to find the right employees to join an employee advocacy program.
- What traits and skills do employees need to be effective.
- What metrics to watch for and how to align everyone around the same goals.
About Susan Emerick
Susan is a globally recognized business and marketing innovator, she harnesses the power of insights to develop action-oriented marketing strategies that fuel growth. Since the inception of the internet, Susan has been successfully building brands online while navigating the complex convergence of digital and social media. Industry leaders describe her as “a pioneering change agent who understands the power of data-driven decision making.”
Susan was recognized within the top 25 Women That Rocked Social Media in 2013 by TopRank and in 2015 she was honored to be included as one of the top 50 Influential Women in Digital Marketing. Her thought leadership has been featured in Brand Innovators, Bright Talk, CMS Newswire, Forbes, Forrester, iMedia, PR News, Social Media.org, Social Media Today, WOMMA.org and others.