Engage Millennial Employees With Better Communication And Technology

August 26, 2016 | Employee Advocacy, News

I’ve been chatting with many communications professionals lately. From what I hear, employees are regularly bombarded with content from a variety of different sources – memos, newsletters, job postings, product updates, company updates, events, industry news – it’s a lot! As more millennials are entering the workplace, these forms of communications just don’t cut it anymore. They’re used to the consumer…

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What’s the Value of Employee Advocacy in the Enterprise?

August 18, 2016 | Digital Transformation, Handbooks, News, Resources

To say that the workplace is changing is a bit of an understatement. Millennials now make up over half of the global workforce, and they come with a very different set of expectations from their employer. Many enterprises have embraced the idea digital transformation, but still operate on outdated communications techniques.a Your vision might be inspiring, but if this messaging…

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How to Overcome Employee Communication Challenges at the Enterprise

August 17, 2016 | Guides, News, Resources

Top talent looks for a work environment that is set-up to help them succeed. What can you do to offer them the experience they’re looking for, while also driving value to the bottom line? An astounding $7.5B/year is lost to ineffective business applications. Yet 81% of employees seek technology to help connect more efficiently with their peers in the workplace….

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6 Ways Enterprises Are Missing Out Without Employee Advocacy

August 16, 2016 | Digital Transformation, Handbooks, News, Resources

According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time. Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks. But why…

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10 Proven Formulas to Demonstrate Content Marketing ROI

August 4, 2016 | Content Marketing, News, Resources, Webinars

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…

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