6 Ways Enterprises Are Missing Out Without Employee Advocacy

August 16, 2016 | Digital Transformation, Handbooks, News, Resources

According to Weber Shandwick, 50% of employees share content about their employer on social media from time to time. Whether you like it or not, employees use social networks to foster relationships, both personally and professionally. Leading enterprises recognize the value of employees using social networks, and formalize programs to encourage sharing corporate content to personal social networks. But why…

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10 Proven Formulas to Demonstrate Content Marketing ROI

August 4, 2016 | Content Marketing, News, Resources, Webinars

How do you measure the business value of your content? It’s a question many marketers have been struggling with over the past few years. We’ve previously looked at shares, engagement, time spent on page (which are all important in their own right), but how can we demonstrate real ROI? Fortunately, there are real calculations you can use that prove your…

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Evolving Enterprise Communications for Today’s Millennial Mindset

August 3, 2016 | Articles, Employee Advocacy, News

According to Hinge Marketing, 31% of all high-growth firms now have a formal employee advocacy program in place. This is great, as the market saw interest in employee advocacy grow 191% since 2013, according to Altimeter Group. Enterprises use employee advocacy programs for different reasons. Some of the most common include: Increase in brand awareness Enabling sales teams for social…

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